MTL's highest decision-making body is the General Assembly, which convenes biannually. The General Assembly elects the Board of MTL. The Board steers decision-making in the association and defines the strategy. The office implements the strategy led by the Managing Director. Chairperson of MTL's Board is Mr. Mikael Jungner and Managing Director is Mrs. Tarja Virmala.
MTL organises various awards, events and training. The aim of all these activities is to further knowledge and skills in the industry and increase the effectiveness of marketing communications.
Effie Awards Finland
Effie Awards Finland measures the effectiveness and results of marketing. Effie evaluates both the effectiveness of advertising and creative solutions. Winners seamlessly combine design, marketing research, media, creativity and project management.
Effie Awards are owned by Effie Worldwide, which was established in 1968. For more information on the international Effie Awards see www.effie.org.
MTL Communications Awards
MTL Communications Awards were first held in 2011. The awards recognise long-term and effective communications in several different categories. In addition, the communications work of the year and communications agency of the year are awarded.
Marketing Communications Week
The Marketing Communications week is the biggest professional event in the industry, and gathers together marketing, advertising, communications and HR professionals for two days. The event is organised by MTL. For more information on the event visit
Finland's Most Marketing-oriented Engineer
Finland's Most Marketing-oriented Engineer competition was first held in 2012. Together with its partners, MTL is awarding Finland's Most Marketing-oriented Engineer. The prize will be awarded annually and candidates are sought from Finland from all fields of business. The winner is an individual, who have successfully combined marketing and engineering and have had a great contribution in launching new business, product or service or have created new entrepreneurship. The candidates and therefore the winner must have engineering degree or Master of Science in Technology degree. The winner will be selected by a prestige jury.