MTL and Marketing Finland are merging to form an even stronger marketing and communications organisation

Marketing Finland and the Finnish Association of Marketing, Technology and Creativity (MTL) have decided to merge their operations. The merger will result in an even stronger marketing and communications organisation, which will also operate actively on the international level. Our operations will continue under the name Marketing Finland ry.

The new marketing and communications organisation operating under the name Marketing Finland will advocate for the buyers of marketing and communications services as well as the agencies in the industry. Our goal is to improve the operating conditions of companies and organisations in order to help Finnish companies grow and thrive in the tough international competition.

Marketing Finland will have more resources to put towards influencing marketing and communications legislation, help buyers and agencies find each other as well as to organise high-quality international training. In addition, it will distribute the latest information in the industry and provide counselling in questions related to marketing and communications.

The Finnish representative of international organisations and competitions

Marketing Finland represents the most notable international organisations in the field: World Federation of Advertisers (WFA), the European Association of Communications Agencies (EACA) and International Communications Consultancy Organization (ICCO). In addition, it organises the industry’s leading competitions in Finland: Cannes Lions and Effie Awards.

Riikka-Maria Lemminki will continue as the Managing Director of Marketing Finland

Communications and marketing are critical competition factors. In the future, we will be able to provide companies with more knowledge to promote growth. We are rapidly developing as a community and our goal is to keep on growing. Similar mergers have taken place in many other countries, such as the US and Norway, and it has significantly advanced the marketing and communications industry,

says Riikka-Maria Lemminki

MTL’s Managing Director Tarja Virmala is available as a counsellor for Marketing Finland, but will be leaving the association of her own choice after the merger in early 2021.

Further information


  • Antti Korpiniemi, Chairman of the Board, +358 (0)50 551 3720
  • Riikka-Maria Lemminki, Managing Director, +358 (0)40 578 1974


  • Anna Lehtisalo, Chairman of the Board, +358 (0)44 587 1663
  • Tarja Virmala, Managing Director, +358 (0)40 048 4693